12 of 23 mortgage clients at #1 in Google Maps, and all 23 in the top 10
12Clients at #1
23/23In the top 10
#1 in Google Maps for “mortgage broker” in Tampa, FL
The Orlicki Group · Tampa, FL · Google Business Profile · Local SEO Optimization
At a glance
- Client
- The Orlicki Group
- Location
- Tampa, FL
- Industry
- Mortgage broker
- Main keyword
- “mortgage broker”
- Google Maps position
- #1 in Google Maps (checked October 2026)
Starting point
The client and the goal
The Orlicki Group is a mortgage broker based in Tampa, Florida.
The goal was to rank first in Google Maps for “mortgage broker” in Tampa, one of Florida’s largest housing markets.
What stood in the way
The challenge
Tampa is a large, fast-growing metro with a crowded mortgage market: national lenders, local banks and credit unions, and many independent brokers and teams all compete for the same searches.
In a big city, Google Maps results change from neighbourhood to neighbourhood. Ranking first takes a profile that is clearly the most relevant and trusted option, not just one that is nearby.
The work
What I did
The same Google Business Profile and local SEO process I use for every mortgage client, adapted to Tampa, FL.
- Step 1
Audit
Profile, website and the businesses already in the Map pack reviewed; the main keyword and city confirmed.
- Step 2
Google Business Profile
Primary and secondary categories, services, description, photos and Q&A rebuilt around the searches borrowers make.
- Step 3
Website alignment
Business name, address and phone matched to the profile; the homepage and loan pages made to clearly name the city and services.
- Step 4
Citations and reviews
Business details made consistent across directories and mortgage listings; a simple way to ask past borrowers for reviews.
- Step 5
Track and report
Google Maps position tracked across the service area and reported every month, with next steps.
Where it stands
The result
The Orlicki Group now ranks #1 in Google Maps for “mortgage broker” in Tampa (checked October 2026).
That first position means borrowers see The Orlicki Group’s name, reviews and contact details before any other broker in the city.
Rankings move. I track every client’s Google Maps position across their service area and report it monthly.
Lessons
What other loan officers and brokers can take from this
Big metros reward completeness
In a crowded city, a complete, accurate and active profile is what separates the top 3 from everyone else.
Reviews keep compounding
A simple, steady review request after every closing keeps the profile fresh and trusted.
Track the whole city
Map pack positions vary across a metro. Grid tracking shows where you win and where to focus next.
Keep reading
More case studies
#1 in Google Maps for “mortgage broker” in El Segundo, CA
#1Google Maps position
El SegundoRanked in its own city
Convoy Home Loans, Inc.
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