CMS Website Development
New sites and rebuilds on WordPress, Squarespace or Wix, launched with SEO foundations.
I help independent medical spas rank for high-value treatments like Botox, fillers, laser and body contouring, and turn interest from social media into booked consultations.
Social media builds awareness, but people ready to book search Google for a treatment and a city. If you're not there, a competitor gets the appointment.
Botox, fillers, laser hair removal, microneedling and body contouring are separate searches. One "Treatments" page can't rank for all of them.
National med spa brands publish more pages and collect more reviews. A focused local plan beats them in your area.
Before-and-after photos, pricing claims and testimonials are regulated differently by country and state. Getting it wrong is costly.
Five steps, in the order that brings in more bookings fastest.
We focus on the treatments with the best value per client and the most repeat visits.
Categories, treatments, photos, booking link and a simple review request after each visit.
A clear page for each treatment: who it's for, results, downtime, pricing guidance and who performs it.
Booking buttons on every page and on your profile, tracked as conversions.
Calls, bookings and treatment-page performance in a detailed monthly report.
Every page targets a search your customers already make, answers their questions and makes the next step obvious. We start with the pages worth the most to you and add the rest month by month.
Real numbers from my client work. Results for medical spas depend on your market and competition, and I report them to you every month.
12
Clients at #1 in Google Maps
Mortgage clients · Oct 2026
60+
Google Business Profiles optimized
Across local service businesses
120+
Websites built
WordPress, Squarespace and Wix
My clearest results so far are with mortgage professionals: 12 of my 23 mortgage clients rank #1 in Google Maps for their main keyword in their own city, and all 23 are in the top 10. It’s the same Google Business Profile and local SEO system I’ll use to bring you more bookings.
Healthcare advertising is regulated. In the US, forms and booking tools that collect health information need HIPAA-aware handling. In Australia, AHPRA restricts testimonials and cosmetic procedure advertising. UK practices follow GDC, CQC and ASA guidance, and Canadian practices follow their provincial college. I build with these rules in mind; your practice remains responsible for final compliance review.
I work on the platform you already use. I only recommend a rebuild or a move if your current site is costing you leads, and I protect your rankings if we do.
New sites and rebuilds on WordPress, Squarespace or Wix, launched with SEO foundations.
Categories, services, photos, reviews and posts that win the Map pack.
Yes. I add your booking links across the site and your Google Business Profile, and track bookings as conversions so you can see which treatments bring in clients.
Often yes, with consent and the right disclaimers, but rules vary. Australia, for example, has strict rules on cosmetic advertising and testimonials. I follow the rules for your market.
Yes. I draft each page with you and your providers in plain language, and you approve every claim before it goes live.
Often, within your franchise's brand and marketing rules. I focus on your location page, Google Business Profile and local reviews.
Profile and on-page fixes can help within weeks. Treatment-page rankings typically build over 3–6 months.
I work with just one business like yours in each service area. Get a free Teardown: a 10-minute video comparing you with your top 3 local competitors.

No obligation · Video within 2 business days