Local SEO for an integrated functional medicine and chiropractic practice
FM + DCTwo specialties, one profile
WordPressWebsite platform
For functional medicine
More of the right patients finding your functional medicine practice
I help functional and integrative medicine practices rank for the conditions and programs patients research, and explain your approach clearly enough that the right people book a consultation.
- One client per niche per area
- Month-to-month SEO
- You own everything
Top 3Your Google Maps goalacross your whole service area
The problem
Why functional medicine practices struggle on Google
Patients research long before booking
People exploring functional medicine read about gut health, hormones and fatigue for weeks. Your site should be where they learn, and then book.
Your approach is hard to explain
Functional medicine is new to many patients. Pages need to explain what you do, how programs work and what they cost, in plain English.
Cash-pay pricing raises questions
Many practices are cash-pay or membership-based. Unclear pricing and insurance information stops people from booking.
Health claims need care
Advertising rules on health claims are strict. Content has to be helpful and accurate without promising outcomes.
The plan
My plan for functional medicine practices
Five steps, in the order that brings in more patients fastest.
- Step 1
Define your ideal patients and programs
We focus on the conditions and programs you want more of, such as gut health, hormone balance, thyroid or metabolic health.
- Step 2
Optimize your Google Business Profile
Accurate categories, services, practitioner details, photos and a review request after appointments.
- Step 3
Build condition and program pages
A clear page for each condition and program, explaining your approach, testing, what to expect and how to start.
- Step 4
Make starting easy
A simple discovery call or consultation booking, clear pricing guidance and privacy-aware forms.
- Step 5
Track consultations by source
See which conditions, programs and pages bring in new patients.
Your website
Pages I build for functional medicine practices
Every page targets a search your customers already make, answers their questions and makes the next step obvious. We start with the pages worth the most to you and add the rest month by month.
- Gut health and digestive issues
- Hormone balance for women and men
- Thyroid and adrenal health
- Functional lab testing
- Nutrition and weight programs
- Chiropractic and other integrated services
- Memberships and pricing
- Practitioner bios and credentials
Proof
The track record behind your plan
Real numbers from my client work. Results for functional medicine practices depend on your market and competition, and I report them to you every month.
12
Clients at #1 in Google Maps
Mortgage clients · Oct 2026
60+
Google Business Profiles optimized
Across local service businesses
120+
Websites built
WordPress, Squarespace and Wix
What you’ll get every month
- A detailed report on patients, calls and rankings
- A short video walking you through it
- Map pack grid across your service area
- Next month’s priorities, in plain English
Advertising rules for functional medicine practices
Healthcare advertising is regulated. In the US, forms and booking tools that collect health information need HIPAA-aware handling. In Australia, AHPRA restricts testimonials and cosmetic procedure advertising. UK practices follow GDC, CQC and ASA guidance, and Canadian practices follow their provincial college. I build with these rules in mind; your practice remains responsible for final compliance review.
Your platform
On WordPress, Squarespace or Wix
I work on the platform you already use. I only recommend a rebuild or a move if your current site is costing you leads, and I protect your rankings if we do.
CMS Website Development
New sites and rebuilds on WordPress, Squarespace or Wix, launched with SEO foundations.
Google Business Profile
Categories, services, photos, reviews and posts that win the Map pack.
FAQ
Questions functional medicine practices ask me
Have you worked with functional medicine practices before?
Yes. I've worked with Advanced Integrated Health in Springfield, NJ, an integrated practice offering functional lab testing, hormone and gut health programs, nutrition and chiropractic care.
We're cash-pay. How should we handle pricing on the site?
I'll help you explain your programs, what's included and the starting prices or ranges you're comfortable sharing, plus a clear note on insurance and superbills if you provide them.
How do you handle health claims?
Content explains conditions, your approach and what patients can expect, without promising cures or outcomes. You approve every claim before it goes live.
Do you build telehealth pages?
Yes. If you see patients virtually, I build pages for the states or regions you're licensed in, within the rules that apply.
How long until we see more consultations?
Profile and on-page fixes can help within weeks. Condition and program rankings usually build over 3–6 months.
Is your area still open for functional medicine practices?
I work with just one business like yours in each service area. Get a free Teardown: a 10-minute video comparing you with your top 3 local competitors.
Didarul IslamI review every Teardown personally
Get my free Teardown
No obligation · Video within 2 business days