CMS Website Development
New sites and rebuilds on WordPress, Squarespace or Wix, launched with SEO foundations.
For personal injury lawyers
More signed cases from Google, without paying big-firm agency prices
I help small and mid-sized personal injury firms win the Map pack and the high-value searches that bring in car accident, truck accident and serious injury cases.
- One client per niche per area
- Month-to-month SEO
- You own everything
Top 3Your Google Maps goalacross your whole service area
The problem
Why personal injury firms struggle on Google
You're competing with national advertisers
Large firms and lead-generation brands spend heavily on ads and links. Competing head-on is expensive; winning the local Map pack and specific case types is not.
Your site talks about the firm, not the case
Injured people search for their situation: "rear-ended", "truck accident", "slip and fall". Generic practice-area pages don't match those searches or answer their questions.
Pay-per-click eats your margin
Legal keywords are among the most expensive clicks online. Every case you win from organic and Map pack results lowers your average cost per case.
Intake loses cases you already paid for
Missed calls, slow replies and forms that go nowhere quietly lose signed cases. Your website should make the next step obvious, day or night.
The plan
My plan for personal injury firms
Five steps, in the order that brings in more cases fastest.
- Step 1
Map your case types and areas
We pick the case types and locations worth the most to your firm and where you can realistically win first.
- Step 2
Fix your Google Business Profile
Categories, services, photos, reviews and Q&A set up for the searches injured people make.
- Step 3
Build case-type and location pages
Pages for car, truck, motorcycle and pedestrian accidents, premises liability and more, written in plain English with clear next steps.
- Step 4
Strengthen trust signals
Attorney bios, results statements and reviews presented within your bar's advertising rules.
- Step 5
Track signed-case sources
Call tracking and form attribution, so you know which pages and searches bring in consultations.
Your website
Pages I build for personal injury firms
Every page targets a search your customers already make, answers their questions and makes the next step obvious. We start with the pages worth the most to you and add the rest month by month.
- Car accident lawyer
- Truck accident lawyer
- Motorcycle accident lawyer
- Pedestrian and bicycle accidents
- Slip and fall / premises liability
- Wrongful death
- Location pages for each city you serve
- Attorney bios and results (within bar rules)
Proof
The track record behind your plan
Real numbers from my client work. Results for personal injury firms depend on your market and competition, and I report them to you every month.
12
Clients at #1 in Google Maps
Mortgage clients · Oct 2026
60+
Google Business Profiles optimized
Across local service businesses
120+
Websites built
WordPress, Squarespace and Wix
Real results from real clients
My clearest results so far are with mortgage professionals: 12 of my 23 mortgage clients rank #1 in Google Maps for their main keyword in their own city, and all 23 are in the top 10. It’s the same Google Business Profile and local SEO system I’ll use to bring you more cases.
What you’ll get every month
- A detailed report on cases, calls and rankings
- A short video walking you through it
- Map pack grid across your service area
- Next month’s priorities, in plain English
Advertising rules for personal injury firms
Legal advertising rules differ by state, province and country: disclaimers, "specialist" and "expert" claims, results statements and testimonials. UK firms regulated by the SRA must display the SRA digital badge. I build pages with space for these elements and follow your bar or law society rules, but your firm remains responsible for final compliance review.
Your platform
On WordPress, Squarespace or Wix
I work on the platform you already use. I only recommend a rebuild or a move if your current site is costing you leads, and I protect your rankings if we do.
Google Business Profile
Categories, services, photos, reviews and posts that win the Map pack.
FAQ
Questions personal injury firms ask me
Do you work with large PI firms?
My best fit is small and mid-sized firms, roughly 1–10 attorneys, that want a senior specialist rather than an agency team. I take one PI firm per service area.
Can you help with intake?
I can't run your intake, but I design your site and tracking so every call and form is captured, routed and measured.
Will you follow my state bar's advertising rules?
Yes, I build with common rules in mind: disclaimers, results statements, testimonials and specialist claims. Your firm remains responsible for final compliance review.
How quickly will I see more cases?
Google Business Profile and on-page fixes can show results within weeks. Competitive case-type rankings usually build over 3–6 months.
Do you also run Google Ads?
My focus is your website, Google Business Profile and SEO. I can work alongside your ads provider and share data so you see the full picture.
Is your area still open for personal injury firms?
I work with just one business like yours in each service area. Get a free Teardown: a 10-minute video comparing you with your top 3 local competitors.
Didarul IslamI review every Teardown personally
Get my free Teardown
No obligation · Video within 2 business days