12 of 23 mortgage clients at #1 in Google Maps, and all 23 in the top 10
12Clients at #1
23/23In the top 10
For loan officers and brokers
Be the loan officer borrowers find first when they search locally
I help loan officers, mortgage brokers and small brokerages build a personal-brand website and local presence that brings in borrowers directly, so you're less dependent on referrals and bought leads.
- One client per niche per area
- Month-to-month SEO
- You own everything
- #1Convoy Home Loans, Inc.El Segundo, CA
- #1The Orlicki GroupTampa, FL
- #1Better Rate MortgageSt. Louis, MO
- #1Farmers Bank of Kansas CityOverland Park, KS
- #1Chesapeake Bay MortgageCape Charles, VA
- #1Midwest Family LendingUrbandale, IA
Plus 17 more mortgage clients, all in the top 10. See every client
The problem
Why loan officers struggle on Google
Your pipeline depends on referrals
Realtor and past-client referrals are great until they slow down. Search gives you a channel you control.
Bought leads are shared and cold
Internet leads are sold to several lenders at once. A borrower who finds you directly is already halfway to choosing you.
Your company profile isn't your brand
Borrowers choose a person they trust. A generic corporate bio page can't compete with a clear, personal site.
Your site doesn't answer local questions
First-time buyer programs, local down-payment assistance, FHA, VA and jumbo loans in your area are exactly what borrowers search for.
The plan
My plan for loan officers and brokers
Five steps, in the order that brings in more borrowers fastest.
- Step 1
Define your borrower focus
First-time buyers, VA, self-employed, refinance or jumbo: we focus on the borrowers you serve best and the areas you cover.
- Step 2
Build your personal-brand site
On Squarespace, Wix or WordPress, with loan-program pages, local market content and a simple pre-approval path.
- Step 3
Set up your Google Business Profile
Where eligible, a properly set-up profile with reviews from past borrowers.
- Step 4
Add the required disclosures
NMLS ID and Equal Housing Opportunity in the US, and the equivalent licence details in the UK, Canada and Australia.
- Step 5
Track applications and consults
Know which pages and searches lead to pre-approval applications and calls.
Your website
Pages I build for loan officers and brokers
Every page targets a search your customers already make, answers their questions and makes the next step obvious. We start with the pages worth the most to you and add the rest month by month.
- First-time home buyer loans
- FHA, VA and USDA loans
- Refinance and cash-out refinance
- Jumbo loans
- Self-employed and non-QM loans
- Local down-payment assistance guides
- Pre-approval page
- City and county pages
Proof
What this looks like for loan officers and brokers
Current Google Maps positions for my mortgage clients, each for its main keyword in its own city.
12
Clients at #1 in Google Maps
Mortgage brokers & lenders · Oct 2026
15
Clients in the Google Maps top 3
Out of 23 mortgage clients
23/23
Clients in the top 10
14 US states and British Columbia
What you’ll get every month
- A detailed report on borrowers, calls and rankings
- A short video walking you through it
- Map pack grid across your service area
- Next month’s priorities, in plain English
Advertising rules for loan officers and brokers
Mortgage advertising carries disclosure rules: in the US, NMLS ID, Equal Housing Opportunity and state licensing details; in the UK, FCA financial promotion rules and risk warnings; in Australia, ASIC credit licence or credit representative numbers; in Canada, provincial licensing. I build these into templates; your compliance team signs off final copy.
Your platform
On WordPress, Squarespace or Wix
I work on the platform you already use. I only recommend a rebuild or a move if your current site is costing you leads, and I protect your rankings if we do.
CMS Website Development
New sites and rebuilds on WordPress, Squarespace or Wix, launched with SEO foundations.
Google Business Profile
Categories, services, photos, reviews and posts that win the Map pack.
FAQ
Questions loan officers and brokers ask me
I work for a larger lender. Can I still have my own site?
Often yes, within your company's marketing and compliance policies. I'll build within those rules and your compliance team can review before launch.
Do you include NMLS and Equal Housing details?
Yes. US sites include NMLS ID, Equal Housing Opportunity and state licensing information in the right places. Other countries get their equivalents.
Can you connect my application or CRM?
Yes. I can link your application portal and send website leads to your CRM with source tracking.
Can I get a Google Business Profile?
Many brokers and loan officers with a physical office or service area can. I'll check your eligibility under Google's guidelines.
Do you write rate content?
I write evergreen loan-program and local market content. Live rates need careful compliance, so I keep those to approved tools or your company's feed.
Is your area still open for loan officers and brokers?
I work with just one business like yours in each service area. Get a free Teardown: a 10-minute video comparing you with your top 3 local competitors.
Didarul IslamI review every Teardown personally
Get my free Teardown
No obligation · Video within 2 business days