#1 in Google Maps for “mortgage broker” in El Segundo, CA
#1Google Maps position
El SegundoRanked in its own city
12 of 23 mortgage clients at #1 in Google Maps, and all 23 in the top 10
23 mortgage brokers and lenders · 14 US states and British Columbia · Google Business Profile · Local SEO Optimization
12
Clients at #1 in Google Maps
For their main keyword in their own city
15
Clients in the Google Maps top 3
Out of 23 mortgage clients
23/23
Clients in the top 10
14 US states and British Columbia
- #1Convoy Home Loans, Inc.El Segundo, CA
- #1The Orlicki GroupTampa, FL
- #1Better Rate MortgageSt. Louis, MO
- #1Farmers Bank of Kansas CityOverland Park, KS
- #1Chesapeake Bay MortgageCape Charles, VA
- #1Midwest Family LendingUrbandale, IA
Plus 17 more mortgage clients, all in the top 10. See every client
At a glance
- Client
- 23 mortgage brokers and lenders
- Location
- 14 US states and British Columbia
- Industry
- Mortgage brokers, lenders and banks
- Main keyword
- “mortgage broker / mortgage lender”
- Google Maps position
- 23/23 in the Google Maps top 10 (checked October 2026)
- Platform
- WordPress, Squarespace, Wix and lender profile pages
- Every client
- See every client in the portfolio
Starting point
The client and the goal
Since I started specializing in mortgage, I’ve optimized the Google Business Profile and local SEO for 23 mortgage brokers, loan officers, lenders and a mortgage bank, from Cape Charles, Virginia to Vancouver, British Columbia.
Each one wanted the same thing: to be the lender borrowers find first when they search “mortgage broker” or “mortgage lender” in their own town, instead of depending on realtor referrals and bought leads.
What stood in the way
The challenge
Mortgage is one of the most competitive local searches there is. Every town has national lenders, bank branches, lead-generation sites and dozens of independent loan officers competing for the same borrowers.
Several of these clients work inside a larger company’s brand and compliance rules, with a profile page on their employer’s website rather than a site of their own. The plan had to work within those limits.
The work
What I did
The same Google Business Profile and local SEO process I use for every mortgage client, adapted to each client’s city.
- Step 1
Audit
Profile, website and the businesses already in the Map pack reviewed; the main keyword and city confirmed.
- Step 2
Google Business Profile
Primary and secondary categories, services, description, photos and Q&A rebuilt around the searches borrowers make.
- Step 3
Website alignment
Business name, address and phone matched to the profile; the homepage and loan pages made to clearly name the city and services.
- Step 4
Citations and reviews
Business details made consistent across directories and mortgage listings; a simple way to ask past borrowers for reviews.
- Step 5
Track and report
Google Maps position tracked across the service area and reported every month, with next steps.
Where it stands
The result
As of October 2026, 12 of the 23 clients rank #1 in Google Maps for their main keyword in their own city, 15 are in the top 3, and all 23 are in the top 10.
The #1 positions include Convoy Home Loans in El Segundo, CA, The Orlicki Group in Tampa, FL, Better Rate Mortgage in St. Louis, MO and Farmers Bank of Kansas City in Overland Park, KS. Every client and position is listed in the portfolio.
Rankings move. I track every client’s Google Maps position across their service area and report it monthly.
Lessons
What other loan officers and brokers can take from this
The same system, adapted to each city
Every client followed the same process. What changed was the competition, the categories that mattered and the towns around them.
Compliance first
NMLS details, Equal Housing Opportunity and company rules are part of every mortgage profile and page I work on, so nothing has to be undone later.
Measured monthly
Positions are tracked across each service area every month, so clients see exactly where they stand and what’s next.
Keep reading
More case studies
#1 in Google Maps for “mortgage broker” in Tampa, FL
#1Google Maps position
TampaA major metro market
The Orlicki Group
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