CMS Website Development
New sites and rebuilds on WordPress, Squarespace or Wix, launched with SEO foundations.
For physical therapy clinics
More new patients booking physical therapy directly with your clinic
I help independent physical therapy and physiotherapy clinics rank for the conditions and treatments patients search for, and make direct booking easy, so you rely less on physician referrals.
- One client per niche per area
- Month-to-month SEO
- You own everything
Top 3Your Google Maps goalacross your whole service area
The problem
Why physical therapy clinics struggle on Google
Referral dependence
Physician and insurer referrals are unpredictable. Patients who find you directly on Google give you a steady channel you control.
Patients search by problem, not by clinic
People search for "back pain", "sports injury" or "post-surgery rehab" near them. Without condition pages, you don't appear.
Hospital systems and chains outrank you
Large health systems and multi-location chains publish more pages. A local, focused plan beats them in your neighbourhood.
Insurance questions stall bookings
Patients want to know whether you take their insurance and whether they need a referral. If they can't find out, they call someone else.
The plan
My plan for physical therapy clinics
Five steps, in the order that brings in more patients fastest.
- Step 1
Choose priority conditions and services
We focus on the conditions and services you want more of, such as sports injuries, back pain, post-surgical rehab or vestibular therapy.
- Step 2
Optimize your Google Business Profile
Categories, services, insurance details, photos and a review request after discharge.
- Step 3
Build condition and service pages
A page for each condition and treatment, explaining what to expect, how many visits and how to book.
- Step 4
Answer insurance and direct-access questions
Clear information on insurance, self-pay and whether patients need a referral where you practice.
- Step 5
Track new-patient bookings
Calls, bookings and form requests tracked by page and source.
Your website
Pages I build for physical therapy clinics
Every page targets a search your customers already make, answers their questions and makes the next step obvious. We start with the pages worth the most to you and add the rest month by month.
- Back and neck pain
- Sports injury rehab
- Post-surgical rehab (knee, hip, shoulder)
- Vestibular and balance therapy
- Pelvic health (if you offer it)
- Dry needling and manual therapy
- Insurance and direct access
- Location pages for each clinic
Proof
The track record behind your plan
Real numbers from my client work. Results for physical therapy clinics depend on your market and competition, and I report them to you every month.
12
Clients at #1 in Google Maps
Mortgage clients · Oct 2026
60+
Google Business Profiles optimized
Across local service businesses
120+
Websites built
WordPress, Squarespace and Wix
Real results from real clients
My clearest results so far are with mortgage professionals: 12 of my 23 mortgage clients rank #1 in Google Maps for their main keyword in their own city, and all 23 are in the top 10. It’s the same Google Business Profile and local SEO system I’ll use to bring you more patients.
What you’ll get every month
- A detailed report on patients, calls and rankings
- A short video walking you through it
- Map pack grid across your service area
- Next month’s priorities, in plain English
Advertising rules for physical therapy clinics
Healthcare advertising is regulated. In the US, forms and booking tools that collect health information need HIPAA-aware handling. In Australia, AHPRA restricts testimonials and cosmetic procedure advertising. UK practices follow GDC, CQC and ASA guidance, and Canadian practices follow their provincial college. I build with these rules in mind; your practice remains responsible for final compliance review.
Your platform
On WordPress, Squarespace or Wix
I work on the platform you already use. I only recommend a rebuild or a move if your current site is costing you leads, and I protect your rankings if we do.
Google Business Profile
Categories, services, photos, reviews and posts that win the Map pack.
FAQ
Questions physical therapy clinics ask me
Can patients book without a doctor's referral?
It depends on your state, province or country's direct-access rules. I explain the rules that apply to you clearly on the site, so patients know before they call.
We have several clinics. Can each one rank?
Yes. Each location gets its own page and a properly set-up Google Business Profile, with services and reviews specific to that clinic.
Can you connect our scheduling system?
Yes. I add booking links across the site and your profile, and track bookings as conversions.
Do you follow healthcare privacy and advertising rules?
Yes. I keep forms minimal, avoid collecting health details through standard forms, and follow testimonial and claims rules for your market.
How long until we see more patients?
Profile and on-page fixes often show results within weeks. Condition-page rankings typically grow over 3–6 months.
Is your area still open for physical therapy clinics?
I work with just one business like yours in each service area. Get a free Teardown: a 10-minute video comparing you with your top 3 local competitors.
Didarul IslamI review every Teardown personally
Get my free Teardown
No obligation · Video within 2 business days