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Local SEO for an integrated functional medicine and chiropractic practice
Advanced Integrated Health · Springfield, NJ · Google Business Profile · Local SEO Optimization
At a glance
- Client
- Advanced Integrated Health
- Location
- Springfield, NJ
- Industry
- Functional medicine & chiropractic
- Platform
- WordPress
Starting point
The client and the goal
Advanced Integrated Health is a holistic practice in Springfield, New Jersey, offering hormone, gut health and functional lab testing, nutrition programs and chiropractic care.
The goal was for patients searching locally for functional medicine or chiropractic care to find the practice, understand what makes it different and book.
What stood in the way
The challenge
An integrated practice has two audiences: people looking for a chiropractor, and people researching functional medicine for issues like gut health, hormones or fatigue. Each searches differently.
Northern New Jersey is also a dense market with many chiropractors and medical practices within a short drive, so the profile and website had to make the practice’s range of services clear to both patients and Google.
The work
What I did
The same Google Business Profile and local SEO process I use for every practice, adapted to Springfield, NJ.
- Step 1
Audit
Google Business Profile, WordPress website and local competitors reviewed for both functional medicine and chiropractic searches.
- Step 2
Google Business Profile
Categories and services set up to cover both specialties, with an accurate description, photos and contact details.
- Step 3
Service structure
Functional medicine programs, lab testing, nutrition and chiropractic presented as distinct services, so each can be found on its own.
- Step 4
Local signals
Business details made consistent across directories, with a simple way to ask patients for reviews.
- Step 5
Track and report
Rankings and enquiries tracked and reported every month.
Where it stands
The result
Advanced Integrated Health now has a Google Business Profile and local SEO foundation that presents both specialties clearly, on top of its WordPress website.
Patients searching in Springfield and nearby towns can see the full range of care the practice offers, from functional lab testing to chiropractic, in one place.
Lessons
What other functional medicine practices can take from this
Two specialties, two journeys
Integrated practices rank and convert better when each specialty has its own services and pages.
Explain the approach
Functional medicine is new to many patients. Clear explanations of programs and testing build trust before the first visit.
Health claims handled carefully
Content describes services and what to expect, without promising outcomes.
Keep reading
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