12 of 23 mortgage clients at #1 in Google Maps, and all 23 in the top 10
12Clients at #1
23/23In the top 10
#1 in Google Maps for “mortgage bank” in Overland Park, KS
Farmers Bank of Kansas City · Overland Park, KS · Google Business Profile · Local SEO Optimization
At a glance
- Client
- Farmers Bank of Kansas City
- Location
- Overland Park, KS
- Industry
- Mortgage bank
- Main keyword
- “mortgage bank”
- Google Maps position
- #1 in Google Maps (checked October 2026)
Starting point
The client and the goal
Farmers Bank of Kansas City is a mortgage bank serving borrowers from Overland Park, Kansas, in the Kansas City metro.
The goal was to be the first mortgage bank borrowers see on Google Maps when they search in Overland Park.
What stood in the way
The challenge
A mortgage bank competes on two fronts: other banks with large branch networks, and independent lenders and brokers who move quickly.
The Kansas City metro also spans two states and dozens of suburbs, so the profile had to be clearly tied to Overland Park and the mortgage services the bank actually offers.
The work
What I did
The same Google Business Profile and local SEO process I use for every mortgage client, adapted to Overland Park, KS.
- Step 1
Audit
Profile, website and the businesses already in the Map pack reviewed; the main keyword and city confirmed.
- Step 2
Google Business Profile
Primary and secondary categories, services, description, photos and Q&A rebuilt around the searches borrowers make.
- Step 3
Website alignment
Business name, address and phone matched to the profile; the homepage and loan pages made to clearly name the city and services.
- Step 4
Citations and reviews
Business details made consistent across directories and mortgage listings; a simple way to ask past borrowers for reviews.
- Step 5
Track and report
Google Maps position tracked across the service area and reported every month, with next steps.
Where it stands
The result
Farmers Bank of Kansas City now ranks #1 in Google Maps for “mortgage bank” in Overland Park (checked October 2026).
Borrowers looking for a bank to handle their mortgage see Farmers Bank first, with its reviews and contact details.
Rankings move. I track every client’s Google Maps position across their service area and report it monthly.
Lessons
What other loan officers and brokers can take from this
Banks need a mortgage-specific presence
A mortgage team ranks better with its own clearly focused profile and pages than when it’s hidden inside general banking.
Suburbs are their own markets
In a metro like Kansas City, each suburb is a separate Map pack. The plan focused on the one that mattered most.
Compliance built in
NMLS and Equal Housing Opportunity details are handled alongside a bank’s own marketing rules.
Keep reading
More case studies
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Convoy Home Loans, Inc.
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